SPEECH FUNCTION OF BEAUTY INFLUENCER HANUM MEGA’S PROMOTIONAL CAPTION IN INSTAGRAM

Emeliya Sukma Dara Damanik, Rora Rizki Wandini

Abstract


This study aims to discover category of speech function used by a beauty influencer “Hanum Mega’s Promotional Caption in Instagram.  This study refers to Halliday’s Approach as the framework to explain category of speech function coded in instagram caption. This study uses qualitative method. The result shows that Hanum Mega as a beauty influencer dominantly used statement to promote the product.  In small number, Hanum mega also used command and offer in promotional caption. Statement as the dominant type of speech function coded in Hanum Mega’s promotional caption, it also shows that she uses descriptive features to attract her followers buy the products.

Full Text:

PDF

References


Tipe Influencer Popular di Instagram Indonesia. (2020). https://www.allstars.id/blog/2020/01/08/tipe-tipe-influencer-instagram-paling-populer/

Atmoko, dwi bambang. (2012). Instagram Handbook. Media Kita.

Cresswell, J. . (2012). Educational Research (Fourth Edi). Pearson Education.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Halliday, M. A. K. (1994). . An Introduction to Funtional Grammar (2th editio). Edward Arnold.

Listiani, D. J. A. (2018). Speech Fucntion on the Text of Romeo and Juliet Drama. KNE. https://knepublishing.com/index.php/KnE-Social/article/view/1934/4324#citations

Pratiwi, W. K. (2019). Sebanyak Inikah Pengguna Instagram di Indonesia? https://tekno.kompas.com/read/2019/12/23/14020057/sebanyak-inikah-jumlahpengguna-instagram-di-indonesia

Saragih, A. (2007). Fungsi Tekstual dalam Wacana. Balai Bahasa.

Sendari, A. A. (2019). Instagram Adalah Platform Berbagi Foto dan Video, Ini Deretan Fitur Canggihnya. https://www.liputan6.com/tekno/read/3906736/instagram-adalah-platformberbagi-foto-dan-video-ini-deretan-fitur-canggihnya

Taverniers, M. (2002). Systemic Functional Linguistic. Gent University.


Refbacks

  • There are currently no refbacks.